In Focus Marketing – book


When we are considering marketing we must think broader than advertising or just reaching the open market on the radio or T.V. Our aim is to reach, or tap into, untapped specific market space for us. These clients/ customers may already be connecting to our competition but as yet we haven’t tapped into these connections in the market space which connect them to us.

Marketing is promoting our products and services to produce sales and growth intentionally. Through Marketing, we are building our customer base with ideal customers proactively. Marketing includes researching and experimenting, educating, connecting and moving products and services through deliberate research of people, problems, and potential and understanding their needs wants and desires so you can place your products and services into deliberate market space for potential sales.

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