How do we create Synergy = Synchronised Energy

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Do you want “More from 24”? Part 3

How Do we  create Synergy = Sychronised Energy

To synergise effectively, businesses should create a culture of collaboration and teamwork. They should encourage open communication, build trust, and foster a sense of shared purpose among employees. Collaboration tools like project management software and team communication apps can also help teams work together more efficiently and effectively.

To Synergize means that your Vision is clear, your Direction has purpose and Engagement and your team is working in alignment with all your objectives and goals. 

To synchronize effectively, businesses should ensure that all their departments and functions are working towards the same goal. They should communicate clearly, provide regular updates, and create a sense of accountability among employees. Automation tools like CRM and ERP systems can also help synchronize different aspects of a business and improve efficiency. We will discuss the importance of ERPD Staff Management programs, Leadership Development, Recruitment and HR Management. 

For many years to set goals, I would use a SWOT Analysis and the SMART Goal setting framework

Then one day I realised I had set some really dumb SMART Goals. 

So, I then switched over to two new tools which I wrote and have used ever since; CLEVER and ASSET 

Next week we will break down CLEVER.

Today we will break down what ASSET Analysis is

To strategise effectively, businesses should conduct an ASSET Analysis.
What are our ATTRIBUTES as a company? 

  • What are the unique qualities of your business that need to be accentuated? 
  • What is your USP - Unique Selling Proposal?
  • What complementary features of your business make you stand out from the crowd?
  • What are the hallmarks of your past success you can authentically augment in marketing to make you more attractive to work with than competitors?
  • What is it that distinguishes you in your products, offering, service, guarantees, warranties, quality control and assurance, aftersales service and support?

Where do we STRUGGLE As a Company or team and how do we discover why? 

  • Where is it that we need to Use the 4 xI’s  to Investigate, Innovate, Improve, Initiate
  • What are we wrestling with? 
  • Are we resourced well enough financially?
  • Have we conducted a skill audit to be ready for our next phase of growth?
  • Are we over-promising and Under delivering?
  • Are we stretched to capacity and need to increase our leverage?

What is SIGNIFICANT about our company and what we do or offer compared to our competitors? 

  • Where do we sit as a company on the scale of Significance? 
  • Would our market space soon be filled if we disappeared or would we leave a void?
  • Are we notable as a company and are we invaluable to our local, regional, state, national or international economy?
  • Do we take ourselves seriously to be remarkable instead of average?
  • Are our culture and values aligned crucially for our QA and QC to be above reproach? 
  • Are we obvious players in our market space or have we become wall fowers and redundant? 
  • What is glaring, impressive and uncommon in what we do and the way we do it? 
  • Is there an area we are exceptional in?

What is EMERGING for us as a company? 

  • What current and emerging markets can you identify to take your products or services to? 
  • What do you believe is emerging in your life at this point in time? 
  • What is on your Attain, Action and Acquire list that has become part of your focus for these next twelve months?


What should I be TRAINING for right now ready for our next season?

Form answers around the following five words relative to learning and training:

  • History - In the past what have you learnt most from?
  • Hunger - What are you hungry to learn about now?
  • Hope -    What is it you hope to learn about while preparing for your next session or venture?
  • How -     Do you know what your preferred learning style is? [EL Questionnaire]
  • What-     
    • What is it you need to know right now? 
    • Is your leadership potential and style ready for your next challenge?
    • What Training do you need to be working on with your team ready for your next challenge?


So, Are you an ASSET to your business or a liability? 


An owner who is a liability in their business is one who has become a bottleneck, incompetent, one whose role has outgrown their capability and one who is still thinking small when everything around them has become large. 


You cant do what you have always done to get what you have always got. There is in play “The law of diminishing returns” as Atrophy is the action of inaction. 


5 years from now half of what you know you will forget and the other half will be obsolete. Unless you continue to grow learn and develop you will become a forgetful obsolete person and no longer be a true ASSET to your business. 


I encourage you to stay connected over these next coming weeks to start preparing your business to be ready for your new financial year and “Planalife you want to live through your Business on Purpose.
Also, plan to be a part of our BOP Workshop to start the financial year - 

 “More from 24”

And by the way, No, you really just can’t wing it if you really want to discover success. Accidental planning will always lead to an accidental outcome. 


Have a great week… Ian


About Us

At PLANALIFE we help people navigate the integration of a Business and Life plan that will dovetail with marriage and family to help our clients find the very best from a balanced life.
To achieve this, we have one focus; to see the whole person arrive where they want to be by discovering how they can proactively plan their life.



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  • Proactive Life Planning
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