Archive for March 2022
When it comes to marketing, consistency has power
In Week 1, we talked about knowing your intended audience. In Week 2, we covered communication – the currency of commerce. In Week 3, I reminded you that you are…
Read MoreYou are either relevant or redundant – there is nothing in between
Many companies have their “glory days!”. It doesn’t matter what they do, it just seems to turn to gold. Their marketing seems to hit a sweet spot. Word of mouth,…
Read MoreCommunication is the currency of commerce
Reflecting back on last week’s blog, how did you go thinking about your business plan and intentionally connecting it to your marketing plan? If you don’t currently have, or aren’t…
Read MoreHELLO Marketing Part 1
During March, we are going to focus in on marketing. I have been in business now for nearly 38 years and I think I have heard nearly every conceivable comment…
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