Posts by Ian Edwards
How Can Your Relationship Survive Your Business – Part 4
Over the past four weeks we have been talking about our upcoming short course: How can your relationship survive your business? We have discussed guilt and the crippling effect that…
Read MoreHow Can Your Relationship Survive Your Business – Part 3
In the early days, when I started running this course, I would have a lot of women come but nearly no men. So the first thing I want you to…
Read MoreHow Can Your Relationship Survive Your Business – Part 2
There is a line I heard many years ago that when applied to a relationship is all two true. “Opposites attract and then attack!” This very sad reality stems from…
Read MoreHow Can Your Relationship Survive Your Business?
For the last 5 years we have been running a course each May called: How Can your relationship survive your business? Over this next month, I want to focus on…
Read MoreWhen it comes to marketing, consistency has power
In Week 1, we talked about knowing your intended audience. In Week 2, we covered communication – the currency of commerce. In Week 3, I reminded you that you are…
Read MoreYou are either relevant or redundant – there is nothing in between
Many companies have their “glory days!”. It doesn’t matter what they do, it just seems to turn to gold. Their marketing seems to hit a sweet spot. Word of mouth,…
Read MoreCommunication is the currency of commerce
Reflecting back on last week’s blog, how did you go thinking about your business plan and intentionally connecting it to your marketing plan? If you don’t currently have, or aren’t…
Read MoreHELLO Marketing Part 1
During March, we are going to focus in on marketing. I have been in business now for nearly 38 years and I think I have heard nearly every conceivable comment…
Read MoreBehavioural Analytics – Part 4
Do you really know who you are? Read the next ten questions and see how many you can truthfully answer in a positive way. Throughout February, we have been highlighting…
Read MoreBehavioural Analytics: Part 3
Throughout February, we are discovering the benefits of Behavioural Analytics to make our first steps towards really understanding ourselves and others. The traits we have that form gaps, barriers and…
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